Estratégias de Marketing Industrial para Pequenas Empresas

MARKETING INDUSTRIAL PARA PEQUENAS EMPRESAS: COMO SE DESTACAR NO MERCADO

As pequenas empresas enfrentam dificuldades em se estabelecer no mercado altamente competitivo e o marketing é essencial para superar a concorrência e obter sucesso.

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O marketing industrial é especialmente relevante no mercado B2B (business to business), sendo a estratégia ideal para pequenas empresas industriais que desejam ingressar nesse setor.

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Com as estratégias direcionadas ao público alvo, que no marketing industrial muitas vezes é composto por: – Profissionais; – Gerentes; – Diretores; – Especialistas. A fase final do marketing industrial resulta no B2C, que promove a fidelização e expansão da empresa que a aplica.

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