Benchmarking

Você sabe o que é a estratégia de benchmarking?

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Benchmarking vem de ‘benchmark’ e significa ‘referência’. Logo, é caracterizado por uma análise estratégica cujo objetivo é identificar quais são as melhores práticas utilizadas por empresas do mesmo setor.

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A empresa obtém referência para aplicar boas práticas de um determinado processo na organização e, consequentemente, conquistar mais vendas, faturamento e a lucratividade devido à produtividade da equipe.

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Sabe as vantagens e como fazer um benchmarketing?

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Acesse nosso conteúdo agora mesmo e saiba mais sobre benchmarking.

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